Zilok is the Ebay for renting; it allows private individuals and professionals renting their goods. It has a great user interface where you can search by category, keywords and location. Search results are displayed on a map and in a list. You can sort and filter the results in many ways (price, distance, image presence ...). You can also compare goods and a reputation system helps you to identify good owners.
Once registered you can add any object you own for rental purposes. Based on your rental conditions, Zilok will create a rental agreement that you can use with renters. The final deal is done in real life between both parties.
Will it work? It seems to, of course with professionals but also with private individuals. A lot of people own goods that they do not use a lot and Zilok is a good way to monetize them. But the challenge is to create a big user base to have lots of goods in many places and good owners evaluations. To create it, Zilok could create more accessible services like a "meet your neighbors" application and leverage existing social networks with an Open Social application. You can see the effect it had on Plaxo in one of my previous post: Plaxo pulse takes off thanks to open social.
You have an opinion about this website or about the concept? Do not hesitate to leave a comment!

